[Cam’s Bookish Tales] FITTING YOUR BLOGGING VOICE TO THE CROWD: GOOD OR BAD?

Last week I mentioned a little something about brand promotion in my post about Social Media & The Introvert. When we try to build our platform, our first thought is that we’d need to appeal to an audience. I didn’t want to speak the way I do in real life because if I did, well, we’d have a language barrier, darlings.

But is it a problem if my blogging voice is different from who I am in person?

Yes and No.

No, because as we move from preppy to sardonic to sarcastic, we’re experimenting with how we want to present our blog. It’s like experimenting with different book genres before deciding crime fiction is the one for you. It’s not necessarily a bad for bloggers to be flexible with their blog at any time they want to.

Now, with this said, you might wonder why it’s a bad thing. For one, bloggers put themselves under a lot of pressure to be someone else. If a particular voice gets them a lot comments or views, they might figure it’s what suits them best without considering if it’s their authentic voice.

That may sound contradictory since we’re talking about an online personality.

But all things considered, shaping your online voice is just as important to your blog as it is to emotional health. I say this because your blog is kind of like a home. You create a space, decorate it, fill it with your thoughts, shape it with your passion – so why be someone else when you’re in that space?

My online personality may be different from how I am in real life, but it is essentially who I am. I’m just more outgoing, outspoken, and socialize easier online.

So, how do you go about figuring your blogging voice?

Consider the kind of personality you want to have online. Your blog is your space. Honestly, you don’t need to be bubbly in real life to give that presence AS LONG AS this is what you want. Don’t choose a personality because it’s what your favourite blogger is like. The goal is to shape a blog to your needs and passion. 

I’ve received advice of fitting your voice to the kind of readers you want but for me, personally, I don’t think this is the surest way to go. I find tailoring my blog to the kind of readers I want had me reading books I wasn’t interested in and holding myself to a standard that completely derailed me from my goal. Instead, write the kind of content you wish you could read. 

It will take a while and a lot of drafts before you find your space but when you do, the authenticity will bring people bounding in. Another tip would be to interact with people. I find that talking to other bloggers gets me thinking critically and also inspires me more than trying to perfect a draft.

I hope you liked this little rant discussion of mine. It’s a topic that’s been on my mind for a while,  so I do hope I was able to articulate it well.

How would you describe your own blogging voice? What’s one tip you’d like to share on finding a blogging voice?

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